Research Interests

• Responsible AI and AI governance
• Decision analytics and recommendation systems
• Market and platform design

Academic Qualification

• PhD 2024  University of Texas at Dallas, Information Systems
• M.Sc. 2018  Renmin University of China, Management Science
• B.Sc. 2015  Renmin University of China, Management Science

Academic And Professional Experience

• Assistant Professor, The Hong Kong University of Science and Technology, 2024 - present

SELECTED PUBLICATIONS

• Zhu, W., Tang, S., & Mookerjee, V., "Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?". Information Systems Research. (2024)
• Zhu, W., Kumar, S., and Mookerjee, V., "Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?". Information Systems Research, 35(3):1011-1033.  (2023)

Grants 

• Early Career Scheme (ECS), Hong Kong Research Grants Council, 2025-2027

Honors and Awards

• Best Paper Award of the e-Business section of INFORMS, 2024
• Best paper nomination at CIST, 2024

Academic Service

• Program Committee, Workshop on Information Technologies and Systems (WITS), 2024, 2025
• Program Committee, Conference on Information Systems and Technology (CIST), 2025
• Session Chair, INFORMS Annual Meeting 2024