Deputy Head
Kai Lung HUI
Information Systems
Chair Professor Elman Family Professor of Business Senior Associate Dean
Kai Lung HUI

Research Interests

  • Cybercrime economics and policy
  • Information privacy
  • IT policy
  • Fintech
  • Electronic commerce

Academic qualification

  • PhD 2000 The Hong Kong University of Science and Technology, Information Systems
  • BBA (First-Class Honors) 1996 The Hong Kong University of Science and Technology, Information Systems Management

Academic And Professional Experience

  • Senior Associate Dean, HKUST Business School, September 2021 - present
  • Director, Center for Business and Social Analytics, May 2020 – present
  • Elman Family Professor of Business, HKUST, July 2019 – present
  • Associate Dean (Research), HKUST Business School, March 2019 – August 2021
  • Deputy Head, Dept of ISOM, 2017 - present
  • Chair Professor, Dept of ISOM, The Hong Kong University of Science and Technology, 2017 - present
  • Academic Director, MSc Program in Financial Technology, September 2018 – present
  • Co-Director, Dual Degree Program in Technology and Management, January 2017 – August 2021
  • Director, Risk Management and Business Intelligence Program, September 2019 – August 2021
  • Professor, Dept of ISOM, The Hong Kong University of Science and Technology, 2013 - 2017
  • Associate Dean, School of Business and Management, The Hong Kong University of Science and Technology, September 2013 - August 2015
  • Associate Professor, Dept of ISOM, The Hong Kong University of Science and Technology, 2008 - 2013
  • Associate Professor, Dept of IS, City University of Hong Kong, 2006 - 2008
  • Assistant - Associate Professor, Dept of IS, National University of Singapore, 2000 - 2008

Selected Publications

  • Cao, Z., Chu, J., Hui, K.L. and Xu, H., "The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform," Journal of Management Information Systems, forthcoming
  • Wang, J., Li, G., and Hui, K.L., "Monetary Incentives and Knowledge Spillover: Evidence from a Natural Experiment," Management Science, forthcoming
  • Hui, K.L., Ke, P.F., Yao, Y., and Yue, W.T., "Liability-Based Contracts in Information Security Outsourcing," Information Systems Research, 30, 2, 2019, 411-429
  • Yue, W.T., Wang, Q.H., and Hui, K.L., "See No Evil, Hear No Evil? Dissecting the Impact of Online Hacker Forums," MIS Quarterly, 43, 1, 2019, 73-95
  • Cao, Z., Hui, K.L., and Xu, H., "When Discount Hurts Sales: The Case of Daily Deal Markets," Information Systems Research, 29, 3, 2018, 567-591. Online Supplement
  • Cao, Z., Hui, K.L., and Xu, H., "An Economic Analysis of Peer Disclosure in Online Social Communities," Information Systems Research, 29, 3, 2018, 546-566. Online Supplement
  • Hui, K.L., Kim, S.H., and Wang, Q.H., “Cybercrime Deterrence and International Legislation: Evidence from Distributed Denial of Service Attacks,” MIS Quarterly, 41, 2, 2017, 497-523
  • Wang, Q.H., and Hui, K.L., “Technology Mergers and Acquisitions in the Presence of an Installed Base: A Strategic Analysis,” Information Systems Research, 28, 1, 2017, 46-63
  • Goh, K.Y., Hui, K.L., and Png, I.P.L., "Privacy and Marketing Externalities: Evidence from Do Not Call,” Management Science, 61, 12, 2015, 2982-3000
  • Hui, K.L., and Png, I.P.L., "Migration of Service to the Internet: Evidence from a Federal Natural Experiment,” Information Systems Research, 26, 3, 2015, 606-618
  • Hui, K.L., Hui, W., and Yue, W.T., "Information Security Outsourcing with System Interdependency and Mandatory Security Requirement," Journal of Management Information Systems, 29, 3, 2012, 117-155
  • Goh, K.Y., Hui, K.L., and Png, I.P.L., "Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry," Management Science, 57, 9, 2011, 1640-1654
  • Lai, Y.L., Kuan, K.K.Y., Hui, K.L., and Liu, N., "The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude,” IEEE Transactions on Engineering Management, 56, 3, 2009, 468-477
  • Hann, I.H., Hui, K.L., Lee, T.S.Y., and Png, I.P.L., “Consumer Privacy and Marketing Avoidance: A Static Model,” Management Science, 54, 6, 2008, 1094-1103
  • Hann, I.H., Hui, K.L., Lee, T.S.Y., and Png, I.P.L., “Overcoming Online Information Privacy Concerns: An Information Processing Theory Approach,” Journal of Management Information Systems, 42, 2, 2007, 13-42
  • Hui, K.L., Teo, H.H., and Lee, T.S.Y., “The Value of Privacy Assurance: An Exploratory Field Experiment,” MIS Quarterly, 31, 1, 2007, 19-33
  • Hui, K.L., “Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand,” Management Science, 50, 5, 2004, 686-700
  • Hui, K.L., and Tam, K.Y., "Software Functionality: A Game Theoretic Analysis," Journal of Management Information Systems, 19, 1, 2002, 151-184
  • Hui, K.L., and Png, I.P.L., “On the Supply of Creative Work: Evidence from the Movies,” American Economic Review: Papers and Proceedings, 92, 2, 2002, 217-220
  • Tam, K.Y., and Hui, K.L., “A Choice Model for the Selection of Computer Vendors and its Empirical Estimation,” Journal of Management Information Systems, 17, 4, 2001, 97-124
  • Tam, K.Y., and Hui, K.L., “Price Elasticity and the Growth of Computer Spending,” IEEE Transactions on Engineering Management, 46, 2, 1999, 190-200
Other Publications
  • Hui, K.L., Vance, A., and Zhdanov, D., “Securing Digital Assets,” in MIS Quarterly Research Curations, Ashley Bush, ed.,, May 27, 2016

Service Activities Within College And Profession

  • Senior editor, Information Systems Research, January 2015-present
  • Board of Editors, Journal of Management Information Systems, July 2017-present
  • Department Editor (Economics of Information Systems), Business and Information Systems Engineering (BISE), February 2017-present
  • Associate editor, Information Systems Research, January 2011-December 2014
  • Reviewer for Information Systems ResearchMIS QuarterlyManagement ScienceMarketing ScienceJournal of MIS, among others

Ad Hoc Consulting/Advisory

  • UC.NOW, 2017-present
  • Insurance Authority, 2020-2021
  • New iMedia, 2020-2021
  •, 2017-2019
  • Communications Association of Hong Kong, 2015
  • Intellectual Property Department, Hong Kong SAR Government, 2012-2013
  • WKK Distributions Ltd., 2010-2011
  • World Intellectual Property Organization (WIPO), 2006-2007
  • Ministry of Law, Singapore, 2002-2003


  • Dean's Faculty Service Award, 2017
  • ISR Best Associate Editor Award, 2013
  • The Franklin Prize for Teaching Excellence, HKUST Business School, 2010, 2013; nominee, 2017, 2020
  • Outstanding Research Contribution Award, 2nd Annual Workshop on Analytics for Business, Consumer and Social Insights (BCSI), 2013