Publications

Our Faculty members are frequent contributors to world-renowned journals and serve on editorial boards of top IS, OM and Statistics academic journals.

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Information Systems

The Impact of Animated Banner Ads on Online Consumers: A Feature-level Analysis Using Eye Tracking

Hong, Weiyin; Cheung, Muller Yat Ming; Thong, James Y.L.

Journal of the Association for Information Systems, v. 22, (1), 2021, article number 2, p. 204-245

Information Systems

Effects of Animation on Attentional Resources of Online Consumers

Cheung, Muller Yat Ming; Hong, Weiyin; Thong, James Y L

Journal of the Association for Information Systems, v. 18, (8), 2017, p. 605-632

Information Systems

When Filling the Wait Makes it Feel Longer: A Paradigm Shift Perspective for Managing Online Delay

Hong, Weiyin; Hess, Traci J.; Hardin, Andrew

MIS Quarterly, v. 37, (2), 2013, p. 383-406

Information Systems

Information search patterns in e-commerce product comparison services

Nah, Fiona Fui-Hoon; Hong, Weiyin; Chen, Liqiang; Lee, Hong-Hee

Journal of Database Management, v. 21, (2), 2010, article number 2, p. 26-40

Information Systems

How Do Web Users Respond to Non-Banner-Ads Animation? The Effects of Task Type and User Experience

Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan

Journal of the American Society for Information Science and Technology, v. 58, (10), 2007, p. 1467-1482

Information Systems

Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions

Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan

Information Systems Research, v. 15, (1), 2004, p. 60-86

Information Systems

The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan

Journal of Management Information Systems, v. 21, (3), 2004, p. 149-184

Information Systems

Designing Product Listing Pages on e-Commerce Websites: An Examination of Presentation Mode and Information Format

Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan

International Journal of Human-Computer Studies, v. 61, (4), 2004, p. 481-503